Wonderful 10. Bonus: 10 more words and phrases that trigger positive responses in readers . By clicking "OK" or continuing to use this site, you agree to allow cookies to be placed. When it comes to products with a special use, such as cosmetics, baby care and pet care products, people want to be convinced that they made the right choice, that their choice is already validated by other people before them who tried and were satisfied with the product. This word is related to quantifiable evidence and proof, and should be used when you can actually demonstrate – with testimonials or statistical data – the effectiveness of your products or services.

Since the industrial revolution and up to the present day, people have tried and experienced disappointment with a multitude of “innovative” products – thus, the value given by the fact that a product has been proven to work is high. When you have a brand new product that you want to put on the market, you are facing a situation in which consumers are exposed to something that is unknown to them. That’s right, with words. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. For Everyone. The results below obviously aren't all going to be applicable for the actual name of your pet/blog/startup/etc., but hopefully they get your mind working and help you see the links between various concepts. Advertising messages should address consumer’s rationality, because the process of buying is not rational itself. If you don’t believe me, see for example how you react when on a product it says it is environmentally friendly, it doesn’t pollute the environment, and the factory in which the product is made uses special filters, etc. Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads.

You can get the definition (s) of a word in the list below by tapping the question-mark icon next to it.

They feel the need to improve their lives, to try new things or to trust the proven value and benefits of best-selling products. A very delicate topic in any kind of niche, health is the number 1 concern for everyone on this planet. One of the key features of home appliances, electronics, cars, gadgets, etc.

Be a leader. 25. It’s a very simple word with powerful applications from education to careers and business. They need to be convinced that the product they choose will be 100% safe for them, their family and their home. The Advertising Industry: From Alchemists to Distributors and Back Again, Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead. Is technology a servant or a master? After this explanation, we can start with our list. Why Are A, E, I, O, U, And Y Called “Vowels”? Now – A word that has been used so often that it’s slowly beginning to lose its power. You also have the option to opt-out of these cookies.

No matter how careful and cautious we are in selecting products and services for our personal use, the human nature is by definition curious and excited about exploring new possibilities. Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group. If you don't find what you're looking for in the list below, or if there's some sort of bug and it's not displaying advertising related words, please send me feedback using this page. Safe. Full (Fully) 7.

Extra 18. Nastja Mulej: The time has come for women to show what they’ve got! He is the author of three books on retail sales and has nearly three decades of experience. has something to do with advertising, then it's obviously a good idea to use concepts or words to do with advertising. This category only includes cookies that ensures basic functionalities and security features of the website.

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