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See our workshop schedule. A USP is the unique reason your customers buy from you and not your competitors – it’s what makes your business stand out from the crowd. marketing communications. Level 2, 140 William St, Perth 0000477533 00000 n �^B/����>� 胰�>� �g�z�=��WQ�.

trailer <<7A8415B445E54380AA5DAF4774D19A75>]/Prev 951489/XRefStm 1518>> startxref 0 %%EOF 451 0 obj <>stream SBDC provides free advice to small businesses in Western Australia

It's updated regularly with practical and timely advice to help you start and run your business. Email: info@smallbusiness.wa.gov.au What special skills or knowledge do you have? 0000476192 00000 n 0000422258 00000 n

There are eight steps in developing effective communications.

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Advisory telephone: 133 140 � Table 3.1: Marketing definitions DEFINITION SOURCE lifestyle – social class, personality, personal values. 0000010617 00000 n

0000422329 00000 n Initially you should review your marketing plan every three months to ensure your activities are supporting your strategy. 0000019311 00000 n 0000002357 00000 n

412 40

0000008876 00000 n 0000023936 00000 n Deciding the media mix. If your business is new you may need to allocate more funds initially to build your business profile. 0000006071 00000 n {�겷P��^C�Ff����ld60� �Ff����ld60� �Ff�q��^�*[�òL�&N�����>�q�O�_��\�™�` T� endstream endobj 421 0 obj <> endobj 422 0 obj <> endobj 423 0 obj <> endobj 424 0 obj <> endobj 425 0 obj <> endobj 426 0 obj <>stream Generally segmentation is based on factors such as: Your target market should have a need for your product or service and be willing to pay for your offer. 0000001862 00000 n

0000011364 00000 n Designing the communications. Establishing the budget. You will also need to allocate a budget to your marketing activities. While there are many available, consider your target audience when you are determining which to use. 0000002537 00000 n Trying to promote your product or service to everyone can be costly and ineffective. %PDF-1.4 %����

0000003571 00000 n You can also access and review free analytic tools to determine the effectiveness of your social media or website campaigns. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. Marketing communication 78 3.2 DEFINING MARKETING Marketing definitions have adjusted over time, as a result of different influences that have affected the discipline through its history (Baker, 2000:1). 4. 0000014278 00000 n The SBDC Blog provides practical support and advice to help you make the most of your business. Integrated Marketing Communication Strategy Concept Connections Developing the Marketing … L���%o�o�70��X���Z���9Xj��f��B��=J/ 0000008109 00000 n What makes your customers come to you instead of your competitors? Visit the SBDC Blog. 0000004974 00000 n � Your customers are the key to your success so it is important to look after them and encourage loyalty.

0000001518 00000 n Your USP may be having a new or unique offering or providing exceptional service. Commonly, this reflects your special knowledge or skills. 8�(��H �c�S?�U��,"� �`�a� ��9���A�C8��/�X��v0�1�2p~aPc0K`Kb�� ��t�!j�����O�8���306r�a�����Y�!�@}����'���Aa6�`pd�O It is important to define what you do differently and be able to convey that to potential customers.

Options include a business website, social media, blogging, brochure and flyers, networking events, print advertising, word of mouth, cold calling and letter drops. o�W� \�x endstream endobj 427 0 obj <> endobj 428 0 obj <>stream 0000003534 00000 n

Marketing goals will help you to define what you want to achieve through your marketing activities.

0000007530 00000 n 0000004396 00000 n It is a broad discipline and as such has numerous definitions, see Table 3.1. Our workshops provide the guidance and support you need to build a successful and dynamic business. 0000004284 00000 n Learn more about developing a marketing plan.

0000002384 00000 n What do you love most about your products and services? 0000009773 00000 n Market research is a key part of developing your market strategy. employing staff to undertake marketing activities. Selecting the channels. H�\�͎�@��w+�t�%d�kg%�8y c)���o�) 412 0 obj <> endobj xref 0000013629 00000 n Identifying the target audience. 0000008773 00000 n �4��ǘ�[;o���)�i���a�=Ř;~�fo�4_QL7��2���x�Y]ħ1�{|�̏��Vv8vm���{�\��}i��,������rڳ!o���CVW��q�\�KpE��B�%[����L 4Tk�̺� 0000012877 00000 n 0000413770 00000 n Your marketing budget will need to include elements such as: TIP: As a general rule of thumb you should spend between three and five percent of your actual or expected annual turnover on marketing. 0000459226 00000 n You will also need to allocate a budget to your marketing activities. 0000001703 00000 n For more practical advice and tips, see our. A well-articulated brand emotionally connects with your target customers and conveys who you are, what you stand for and what you can deliver. h�b```b``]�����y�A�DX��,Yn�%�51^y��(���TptW��mT��Q�颕sro��4e���Wi�uD��VY��BEw�9�^��6����ZWzr�Gw������yz,Z6'/b��`G̎��5L�q� �Fm�d+�V�� [���F-�x �^B/���@�W�+��

Determining the objectives.

communicating regularly with customers through social media, blogs or e-news, going the ‘extra mile’ and providing benefits that exceed initial expectations, using feedback and complaints as an opportunity to improve services. �JA�� ��u{�tw��vr鏱��ar�k�p��c�)\�.�r״������Z I��������'e�ҟ��m�i������&�mwqO�w�g����7\C7���l\�1��j�V]�K簗C����%�|���1���0u߄�P�a��KH�U<6�|��& ]��s�����jL��K|y�R]��&�{�����|5��%j�V�W�W�55������C�+^��G�$e���u�S��u��=4y

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0000004481 00000 n And finally, managing integrated marketing communication. Explain the methods for setting the promotion bud-get and factors that affect the design of the promotion mix. How do your customers benefit by purchasing your products or services? In addition, market research can also assist you to undertake an initial sales forecast, monitor market trends and keep an eye on what your competition is doing. Monitoring activities may include reviewing your sales figures on a regular basis (monthly) or monitoring customer activity during an advertising campaign. H��T�n�0|�W����E`��ѦHzI�KZ�E�jeI���]�M� N\���;3;�[�y�X����™��k��$MV��s�U�UջJ�s9:����l�,��~. 0000001096 00000 n The marketing plan should incorporate marketing communication strategies and budget of not more than $5 million which is meant to facilitate the entire marketing … Providing exceptional customer service can keep people coming back and set you apart from your competitors. Your goals should be SMART: specific, measurable, attainable, relevant and time-based. Outline the steps in devel-oping effective marketing communications. 0000000016 00000 n 0000004170 00000 n 0000005422 00000 n training staff in customer service and basic sales processes. Phone: 133 140 Your goals should be SMART: specific, measurable, attainable, relevant and time-based. Measuring results.


Building your knowledge - Marketing and branding, A guide to using the marketing plan template, demographics – age, gender, education level, income, occupation, behaviour - loyalty, attitude, readiness to buy, usage rates. �"�,_�:��R��4盍@�2_S�f� /�^M endstream endobj 450 0 obj <>/Filter/FlateDecode/Index[36 376]/Length 35/Size 412/Type/XRef/W[1 1 1]>>stream Marketing goals will help you to define what you want to achieve through your marketing activities. Grouping or segmenting your potential customers based on certain characteristics will help to focus your marketing efforts. Website: www.smallbusiness.wa.gov.au. > Directions to our office. printing of promotional material (business cards, brochures, signage, etc). 0000006953 00000 n Email: info@smallbusiness.wa.gov.au Eight Steps to Developing A Simple Marketing Plan 3 Step 1: State your marketing objectives Perhaps you would like to increase awareness of the prod-uct or service you provide, increase sales and revenues by a certain percentage, and/or increase the number of … _���VBHi�J��mv���"5�r��_��+-���9�x��n����?����b���������OØ�J��r��own�,����e���x���6���xY����G�}Ɠy���?�|��O��b /�XE�2V��U�*})|���%�95�G�G������8O�_�_�_�_�_�_�_�_���u����Q��fG��5;hv���Q��fG��u���~[q�cי�^�!�6I����1���{�i61 0000459187 00000 n Strategies to build loyalty in customers include: It is important to regularly monitor and review your marketing activities to determine whether they are achieving the desired outcome, such as increased sales.

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