Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don't drink and drive, Polio, Save water, electricity, animals and trees etc. This is one of most prominent and widely used communication tools in a marketing campaign. Direct mails to … It can be in both paid and unpaid forms.
However, companies that are running low on budget or comp… As a marketing communication tool, social media is a vehicle to … In today’s world, we regard online marketing as direct marketing. More often than not, advertising makes use of ‘above the line (ATL)’ media campaigns because of the kind of reach it has. Social Media: Engagement is Key. Direct marketing. "Advertising justifies its existence when used in the public interest - it is much too powerful tool to use solely for commercial … The main driving force behind this tool is mass media such as television, radio, digital campaigns, print campaigns, etc.
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