This region of the SWOT Analysis model describes business strengths or internal tactical factors that contribute to company growth and resilience. Cyber Security Issues: Microsoft has not been in the peak of total cyber security backup as we speak. They have been making ground breaking software, I admit that. It is mandatory to procure user consent prior to running these cookies on your website. Microsoft is a popular American multinational technology company that was set up during the year 1975 and is headquartered in Washington, United States. Your email address will not be published.

People trusts and believes in Gates and his company. Server products and cloud services that include Windows Server, Microsoft SQL Server, System Center, Visual Studio, and Azure. Registered Data Controller No: Z1821391. Strong legacy of the brand since its inception in 1975, 5. This company has failed to deliver trustworthy cyber security solutions to their consumers. Wearables are the new trend amongst the tech enthusiasts. Gay Declination Controversies: In XBOX, Gay gamers are banned from going live on the servers took a rough turn and a wild storm burst out. Today Microsoft Windows is the most used Operating System worldwide. That’s why lack of innovation and versatility has been seen in their products. On May 30, 2020 May 31, 2020 By Competitors Content Team. This category only includes cookies that ensures basic functionalities and security features of the website. The SWOT Analysis is a tool for discovering organizational strengths and weaknesses as well as the threats and opportunities impacting the small business. Now let us explore the SWOT of the company. When Microsoft acquired Nokia Mobiles and started making Windows oriented OS and smartphone, it became a hit. It started its journey with the hard work and dedication of Gates and Allen. Microsoft’s continued success is partially based on these advantages: This strength results in the company’s capacity to attract customers, especially people who see brand strength in connection with reliability. Do you have a 2:1 degree or higher in business or a related subject? Perhaps Microsoft has not been in the best of forms when it comes to joint ventures and acquisition of companies. BusinessTeacher.org provide free business resources and online learning tools, perfect for helping students and professionals to develop their knowledge and gain a better understanding of different aspects of business. Microsoft windows OS is one of the most user friendly operating system, one of the reasons for its very fast adoption and usage across the world. During the year 2017, Microsoft’s revenue grown to 90 billion dollars as against 85.3 billion dollars during the year 2016. The brainchild of Gates and Allen has been pioneering in Operating Systems, Software, Innovation, Computing devices and more. Companies like Google and Apple has great internet browsers. The company produces, licenses, manufactures, sells, and supports computer software, personal computers, consumer electronics, and related services.

Fourth Largest Tech Company in the World: Microsoft is the 4th largest Tech Company in the world (2). The Strengths of Microsoft are as follows: Fourth Largest Tech Company in the World: Microsoft is the 4th largest Tech Company in the world (2). Microsoft has been producing operating systems, office and support software and equivalents supplies. (3). Wearables are the new trend amongst the tech enthusiasts.

The above mentioned brands are the prominent products under the Microsoft product portfolio. Piracy Concerns: Only in India, Almost 91% of the computers are loaded with pirated Microsoft Software and Operating Systems (5). With increasing data penetration, the brand can tap a wider audience worldwide, 3. This is the main factor. We'll assume you're ok with this, but you can opt-out if you wish. It has been reviewed & published by the MBA Skool Team. Microsoft is the world leader in computers, softwares, consumer electronics & services. Microsoft should start focusing on that too. Today Microsoft Windows is the most used Operating System worldwide.

Microsoft has been a show stopper when it comes to the market influences worldwide. Global Workflow Orchestration Market 2020 report is to provide an up-to-date information on the market and also pinpoint all the opportunities for Workflow Orchestration market growth. The popular Microsoft products include Microsoft Office and OS that is meant to increase its productivity and efficiency. We've received widespread press coverage since 2003, Your BusinessTeacher.org purchase is secure and we're rated 4.4/5 on reviews.co.uk. Necessary cookies are absolutely essential for the website to function properly. Poor percentage in hiring women in workplaces will catch eyes and result in sheer criticism. This region of the SWOT Analysis version focuses on opportunities or external tactical factors that may support business growth. But I hate to tell you, they do. Organizational weaknesses or internal tactical factors that slow down or curtail company development are considered in this region of the SWOT Analysis version. Quizzes test your expertise in business and Skill tests evaluate your management traits. This company has failed to deliver trustworthy cyber security solutions to their consumers. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. SWOT Analysis of Microsoft Corporation: The Company with Sheer Excellence. The article also covers top Microsoft competitors and includes Microsoft target market, segmentation, positioning & Unique Selling Proposition (USP). Apart from owning as the maker of the Windows OS, Microsoft is also a popular and leading cloud player. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of BusinessTeacher.org. You also have the option to opt-out of these cookies. They have been making ground breaking software, I admit that. Gigantic Market Reach: Microsoft has been a show stopper when it comes to the market influences worldwide. (7) Many news and media covered this story and the company had to face criticism. But it is high time that they start making hardware components as the hardware market heavily relies on them. Yet another day, yet another American Tech Giant. The company has become one of the most influential organizations worldwide. During these strategies, the company can achieve long-term growth in the personal computer hardware and software marketplace.

The brainchild of Gates and Allen has been pioneering in Operating Systems, Software, Innovation, Computing devices and more. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The company has become one of the most influential organizations worldwide. Weaknesses in the SWOT analysis of Microsoft.

Tags: SWOT Analysis SWOT Technology Microsoft Advertising Disclaimer: This work was produced by one of our expert writers, as a learning aid to help you with your studies. Undifferentiated Marketing Strategy – Definition, Advantages, Disadvantages, and Examples, Environmental Factors of PESTLE Affecting Businesses, Social Factors of PESTLE Affecting Businesses, Economic Factors of PESTLE Analysis Affecting Business Organization, http://news.bbc.co.uk/2/hi/business/5085630.stm, https://www.rankingthebrands.com/Brand-detail.aspx?brandID=4, https://www.theguardian.com/technology/2014/oct/02/from-windows-1-to-windows-10-29-years-of-windows-evolution, https://www.statista.com/topics/823/microsoft/, https://economictimes.indiatimes.com/tech/software/microsoft-tests-show-91-new-pcs-from-india-loaded-with-pirated-software/articleshow/66475487.cms, https://www.cnet.com/news/microsofts-first-in-depth-diversity-report-shows-progress-remains-slow/, https://kotaku.com/thegayergamer-gets-xbox-live-ban-microsoft-explains-390593. The company has its weaknesses from the decline in the PC market, slower frequency in its innovation, having low market share from advertising, and being vulnerable to cybercrime. This is the main factor. There is always a window of opportunities that are up for grabs. We also have a number of samples, each written to a specific grade, to illustrate the work delivered by our academic services.

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