As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Masaru Ibuka Presented byco-founder of Sony RAHUL MEHROTRA (1908- 1997) (Sec-B). Marketing Mix: Product: Sony has a variety of products ranging from electronic devices, games and entertainment. If you wish to opt out, please close your SlideShare account. The product of the company defines the brand. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. See our User Agreement and Privacy Policy. Founded May 1946 Name created by combining “sonus” and “sony” The company entered into consumer electronics market in 1950 with its Tape recoder. Now customize the name of a clipboard to store your clips. 1960 , American branch sonam (sony corporation of America) Leading manufacturer of audio , vedio , communications , and information on technology products. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. This is a Presentation on sony. Marketing strategy helps companies achieve business goals & objectives, and … They are marketleaders in the entertainment industry and their products are very useful. See our Privacy Policy and User Agreement for details. When a customer looks at a product they consider if it’s safe, if it they satisfy their needs, if the looks of the product is good and if the product is affordable before making a purchase. The company offers a Sony Card and a PlayStation Card, these are rewards cards credit cards which allows customers to earn redeemable points when they purchase Sony products and services. So, briefly Sony products can be categorized in the following major product categories: A. You can change your ad preferences anytime. Television and Projectors: Sony has tried to fulfill the demand of displaying devices from the home television sets, Office projectors and Public display panels. If you continue browsing the site, you agree to the use of cookies on this website. If you continue browsing the site, you agree to the use of cookies on this website. Scribd will begin operating the SlideShare business on December 1, 2020 Products manu… which can help u to know about the History or as well as current status of the company.... Looks like you’ve clipped this slide to already. For any company product is a very essential element. which have helped the brand grow. 1.
Sony implements a discount coupon program offering 25% to 50% discounts on products such as PC speakers, Blue-Ray Disc Players, notebooks and laptops. By product we not only mean the tangible aspects but also the intangible aspects. Marketing Mix of Sony analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Sony marketing strategy. Sony is known for its superior quality and service. Rahul Mehrotra Presentation on Reliance Financial Ratio, INSTITUTE of TECHNOLOGY and SCIENCE(ITS) Mohan Nagar, Ghaziabad, No public clipboards found for this slide. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. Learn more. Marketing Manager at Spartan Motors, Inc. Clipping is a handy way to collect important slides you want to go back to later.
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