It alleged the meat mixture has binders and extenders and does not meet federal requirements to be labelled beef. — Taco Bell declared victory Tuesday after an Alabama-based law firm dropped its class-action lawsuit that raised a beef with the meat filling served in the fast-food chain’s tacos and burritos. Taco Bell spokesman Rob Poetsch said the chain has always reported its product ingredients on the company's Web site. Somewhere in my teenagedom, I don’t know exactly what year, there came a rude... My house sits not 50 yards from the corrals. Future of ag policy uncertain following 2020 election, To the broken and the unmended at Christmas, Irons in the fire: Find calm amid the chaos, On the Edge of Common Sense: Christmas chores. The restaurant is demanding an apology from the law firm that brought a recently dismissed lawsuit alleging the … You've successfully subscribed to this newsletter!

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Louisville-based Yum is also the parent of Pizza Hut and KFC. Powered and implemented by FactSet Digital Solutions. He said the lawsuit resulted in “changes in marketing and product disclosures,” allowing the lawsuit to be dropped. Taco Bell accounts for about 60 percent of Yum's profits in the U.S. Yum Brands Chairman and CEO David C. Novak said in early February that the lawsuit was having a “negative, short-term impact” on the chain. To order copies of The company said it uses no extenders to add volume to the filling. The press release that included that quote has since been removed from the site. “…There’s a lot of people attached to Taco Bell and to so falsely and recklessly put these accusations out there and impact all these people is just so unacceptable. An Alabama law firm claims in a lawsuit that Taco Bell is using false advertising when it refers to using "seasoned ground beef" or "seasoned beef" in its products. Taco Bell accounts for about 60 percent of Yum's profits in the U.S. Yum Brands Chairman and CEO David C. Novak said in early February that the lawsuit was having a "negative, short-term impact" on the chain. The two sides differed, though, on the result of the legal battle that had put Taco Bell on the defensive, prompting the popular chain to spend millions to defend its taco filling. To order Taco Bell said no money was exchanged as a result of the suit being dropped. Contact Lisa Jennings at [email protected], /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png, © 2020 Informa USA, Inc., All rights reserved, Saladworks makes its Kroger debut in Cincinnati, Piada Italian Street Food is taking cues from Chick-fil-A and In-N-Out Burger with new hospitality-focused drive-thru lane, In-N-Out opens first 2 Colorado restaurants, creating a frenzy with wait times of up to 12 hours, Danny Meyer’s Union Square Hospitality Group halts indoor and outdoor dining, Tasty Restaurant Group adds 37 Pizza Hut locations to portfolio, COVID-related restaurant closures mount, but perhaps ‘less dire’ than forecast, When it comes to DIY meal kits, restaurants must stay nimble and shift with demand, Biglari Capital loses fifth proxy battle with Cracker Barrel, Los Angeles, New York City, Pennsylvania, Delaware restrict restaurant dining ahead of Thanksgiving, Allowed HTML tags:


. The Taco Bell ads refute that statement, saying the firm voluntarily withdrew the suit despite there being “no changes to our products or ingredients, no changes to our advertising, no money exchanged, no settlement agreement. The law firm Beasley Allen, based in Montgomery, Ala., said it dropped the lawsuit after Taco Bell made changes to its marketing and product disclosure. Create an open forum for industry discussion and an easy-to-read magazine of expert information about the beef industry. “There is a possibility,” he said. Taco Bell spokesman Rob Poetsch said the chain has always reported its product ingredients on the company's Web site. In response to the suit, Taco Bell took out full-page ads in at least nine major newspapers, aired television spots and launched a YouTube campaign to proclaim its taco filling is 88 per cent beef. When asked, Taylor said she would send it to FoxNews.com, but instead responded the next day with an email saying, “I will not be able to send the original release regarding the Taco Bell lawsuit being resolved. Taco Bell CEO Greg Creed countered that the chain made no changes to its products or advertising and didn't discuss possible changes with the plaintiff's lawyers. “As a result of the lawsuit, changes in marketing and product disclosure were made by the company, allowing us to dismiss the case.”. Well, it actually turns out the lawsuit was dropped,’ and that’s probably the reason Taco Bell had to go on this offensive,” said Mike Bako, vice president and media analyst at Media Training Worldwide. The widely publicized lawsuit that raised questions about Taco Bell’s beef has been dropped, the chain said late Monday. Copyright owned or licensed by Toronto Star Newspapers Limited. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC.

Laura Ries, president of Ries & Ries, a marketing strategy firm based in Atlanta, said the chain had to respond to such serious allegations, but said the ads were simply "repeating the message that something was wrong.". Taco Bell declared victory Tuesday after an Alabama-based law firm dropped its class-action lawsuit that raised a beef with the meat filling served in the fast-food chain's tacos and burritos. Still, Creed said, the bad publicity garnered by the suit has done significant damage. Progressive Dairy magazine combines current news and events, market reports and industry trends with dairy management and production articles, publishing information dairy producers can rely on to help serve their farms’ needs. Taco Bell said no money was exchanged as a result of the suit being dropped. “We have not made any changes to our products or advertising or even discussed the possibility of any changes with the plaintiff’s lawyers, contrary to what they have claimed.”, He added: “This is a victory for truth over fiction and we’re glad the lawyers voluntarily withdrew their case once they learned the truth.”.



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