The term “Break” has a double meaning that suited it perfectly to the product.
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The first Kit Kat poster appeared in 1951, and the first colour TV advertisement appeared in 1969. Participants can enter this online contest by creating a new, sound-a-like, alternative slogan for KitKat.
There is also an option to generate pre-made slogans, should participants not want to make it custom. According to The Guardian, KitKat attempted to give its slogan a break in 2004, changing it to "Make the most of your break" instead. Achter deze leus zit een lange historie. The campaign highlights that, at this unique moment, KitKat will make its most recognisable brand asset, the “Have a break, have a KitKat” line, stronger by … MARKETING-INTERACTIVE has reached out for additional information. By continuing to use our site, you accept our Privacy Policy. A new slogan was born “Have a Break, Have a Kit Kat” The story of Kit Kat’s slogan “Have a Break” have a chief thinker: Donald Gilles at the JWT London advertising agency in May 1957. KitKat is taking a page out of its global slogan by giving it a break. This is not the first time KitKat has given its global slogan a break. 「Have a break, have a KitKat」の ブランドメッセージでもお馴染みの「キットカット」は、皆さまの“ブレイク”タイムのお供として、また大切な人に応援や 感謝の気持ちを伝えるコミュニケーションツールとして親しまれています。
Iedereen kent de iconische slogan van KITKAT.
After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea". Have a Kit Kat’, written by the agency’s Donald Gilles, can be traced to May 1957. Initially the line reflected the welcome 11am tea break – ‘elevenses’ – common to British factories. KitKat is also promoting the contest through an ad on its Facebook, Instagram, and Twitter pages.
The social media posts have so far been met with positive engagement, with netizens producing their own version of the KitKat slogan. We use cookies to understand how you use our site and to improve your experience.
In 1957 the slogan “Have a break, have a Kit Kat” was used alongside their TV commercials to promote the bar as workers chocolate. Wunderman Thompson has also created an AI online slogan generator as part of the campaign to help fans of the brand come up with the best soundalike slogans for the competition. Running until 26th October, KITKAT will post daily across Facebook, Instagram and Twitter to stimulate participation. KITKAT’s advertising history is one of the richest in the world and the relationship we have with the brand is one of the longest in the world. The Guardian also reported that the change was made after extensive market research showed that while most people knew the slogan, it had little effect in convincing them to buy the product.
A year later it was used on the first television spots for the brand. This includes personalizing content and advertising. Subscribe to access more of adobo Magazine Online. You created nearly 20,000 slogans using our bot and helped to give our ‘Have a Break, Have a KitKat’ slogan a well-needed rest. The campaign highlights that, at this unique moment, KITKAT will make its most recognisable brand asset, the “Have a break, have a KITKAT” line, even stronger by inviting people to have fun with it while the slogan has a break for just ten days – before it returns refreshed, renewed and stronger than ever. While it takes a break from "Have a break, have a KitKat" slogan, KitKat is encouraging consumers to come up with an alternative tagline through an online contest. The ultimate winner will be treated to an 85-hour break of their own, with a luxury hotel stay for two, complimentary of KITKAT. KitKat will be awarding the creator of the winning alternative slogan, which will be announced on 27 October, with a 85-hour hotel stay for two. Sign up here! KITKAT will also reach out on social channels to other brands inviting them to spread the word about the contest.
Today, it is the brand’s registered trademark.
LONDON, UK – KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. The campaign highlights that, at this unique moment, KITKAT will make its most recognisable brand asset… #MyBreak Instructions: 1. Participants will just have to key in a word of their choice, and a slogan will be automatically generated for them. 3. While it takes a break from "Have a break, have …
Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. Different countries around the world have different variations of the Kit Kat. Make your KITKAT slogan. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar. To further encourage participation of the online contest, KitKat has created a website that consists of an online slogan generator for KitKat. We’re no longer taking slogan entries, but you can see what our slogan got up to on its own break below: Campaign Spotlight: “Have a break, have a KITKAT” finally gets a well-deserved... Digital: With theaters closed performers turn to live-streaming – kumu empowers artists to share their creativity, Design: Red Dot Design Museum announces exhibition on communication design, “Winners Red Dot Award: Brands & Communication Design 2020”, Campaign Spotlight: Les Restos du Coeur launch appeal for donations with “We Still Need Us” with Brand Station & Change and Birth, Campaign Spotlight: Discover “The Mountain”, Ubisoft’s epic new launch film for Immortals Fenyx game Rising™ created by CLM BBDO, Campaign Spotlight: Ubisoft and CLM BBDO aim right with “The Shooter”, the new global campaign for Tom Clancy’s® Rainbow Six SIEGE. The posts are accompanied with the caption "We're celebrating our 85th anniversary by giving our slogan a short break! Crush 1 KitKat finger and sprinkle it on top.
Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020.
4. Have a break from the chills. This site uses Akismet to reduce spam. But now that it’s back, refreshed and ready to take on the next 85 years, the competition is closed. Got a suggestion? In 1958, advertising agent Donald Gillies from JWT of London introduced the classic phrase, “Have a break, have a Kit Kat,” in a few commercials and press campaigns. And although, after all those decades, the famous slogan ‘Have a break, have a KitKat’ is getting a well-deserved temporary break, we won’t have a break until we ensure that the next 85 years of KITKAT history is as exciting as the first.”, Agency: Wunderman Thompson Global Chief Creative Officer: Bas Korsten Chief Creative Officer, Brazil: Keka Morelle Global Creative Director: Chermine Assadian Creative Directors: Nicolás Romanó, Ana Cavalcanti, Matt Gilmore Global Chief Strategy Officer: Simon Law Global Planning Director: Joao Caputi Chief Data Officer: Jason Carmel Director of Data Science: Ilinca Barsan Technology Director: Cole Peterson Experience Technology Director: Shawn Herron Head of Digital Production: Julian Poole Art Director: Rafael Falco + Rob Bovington Copywriters: Renato Fernandes + Vinicius Dias + Stephen Webley Global Client Partner for Nestle: Sasan Saeidi Global Senior Account Director: Loren Hargreaves Account Directors: Stefano Paduan Account Manager: Jayme Neto Agency Producers: Robert Morgan, Verity de Courcy Norman Director/ Production Co: Marcus Prado Editor: Marcus Prado.
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